The power of “window shopping” (SHOP FITTING)
Window displays have an undisclosed power of their own, they are able to tell you a story or better yet alter your financials at the end of the month. Those bright, bold stickers in front of the manikins are essentially what made you walk into the store.
Once you have stepped in and felt the chilly air-con breeze on your neck, all that captivates you now is how well-fitted the store looks.
KCB’s shop fitting service
KCB Projects believe in listening to the client in order to deliver a tailored service. We cater for our clients’ needs and drive the stores profits amongst other things. The number of walk-ins to your store might bump up the profit margins sustainably. At KCB, we specialise in a variety of shop related products hence we are able to install wood, glass and Perspex drywall.
How your store looks to customers is an important factor. A customer’s attention has become a virtue in the commercial and retail industry. Competitors invest a lot of time and money on designing a visually stimulating environment for their consumers. This leads to my next point; what is the purpose of a shop fitting?
See – The lighting of the store sets the mood as customers walk through the aisles, browsing the variety of products on display.
Hear – The choice of music you play in-store should be a reflection of the kind of target market you are attracting.
Touch- In this regard, the different textures in-store also provides a welcoming environment. Wooden floors and Perspex to glass shelves can bring a unique look to your store.
Smell – The fragrance! There has to be a distinctive smell in your store that calms your consumers as they walk in, for example lavender fresheners are known for their calming aroma.